NorCalUrban

Hee's some very insightful words from Bob Lupton calling for truth in advertising for a $2 billion 'missions' industry... Cheerios just got a black eye. For as long as I can remember, those little round “O”s have been a breakfast favorite of both children and adults. Kids have spelled words with them in their cereal bowls, moms have carried baggies of them in their purses for snacks, dads have shoveled down spoonfuls as they hurried out the door on the way to work. In recent years these nutritious, fiber-rich, toasted 100% whole grain oat delights have boasted an amazing ability to lower bad cholesterol. I believed them. Who wouldn’t believe in Cheerios? Then some whistle-blower or competitor cried foul and the Federal Trade Commission took a close look at these health claims. Cheerios may be nutritious but no longer can they claim to lower cholesterol. They got caught doing false advertising. Is it buyer beware or do we want government watchdogs checking the valid...