NorCalUrban

Borrowing more stuff from Guy Kawasaki's blog. Guy is quoting a book by Lois Kelly called, "Beyond Buzz, the next generation of word of mouth marketing." One of the key questions for those of us in the non profit / church world when approaching potential partners / donors / members is how to crate a buzz and how to capture people's attention. What captures people's attention? How do we get our potential constituents talking? Guy has some great thoughts: If you’re pitching your company to investors, customers, partners, journalists, vendors, or employees and you don’t use at least one of these types of stories, you probably have a problem. 1. Aspirations and beliefs. More than any other topic, people like to hear about aspirations and beliefs. (This may be why religion is the most popular word-of-mouth topic, ever.) Sun Microsystems’ Scott McNealy’s point of view about ending the digital divide is aspirational as is Patagonia founder Yvon Chouinard’s views abou...