NorCalUrban

Here is an excerpt from Guy Kawasaki's blog. It's a good post of an interview of a new book called "The Sticking Point". Ever wonder why some ideas 'stick' and others don't? Question: What separates ideas that stick from those that don’t? Answer: We spent lots of time researching sticky ideas—ideas that people understand, remember, and that change the way people think or behave. The ideas we studied ranged from the ludicrous to the profound, from urban legends (no, there is no kidney theft ring) to great scientific theories (yes, the land we walk around on does ride on giant tectonic plates and when they collide they cause mountain ranges and earthquakes). We found there were six principles (“SUCCES”) that link sticky ideas of all kinds. Sticky ideas won’t always have all six, but the more, the merrier. For example, JFK’s idea to “put a man on the moon in a decade” had all six of them: 1. Simple A single, clear mission. 2. Unexpected A man on the ...