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Friday, June 01, 2007

iphone's Secert Ingredient, Google

Man, I really want one of these. Might have to wait a while, though. I like my Treo, but it can be a little 'buggy' sometimes. I just had do do a complete reset to it and download all the software again.

Apple and Google just can't stand to be apart. Apple CEO Steve Jobs announced this week that Apple TV will soon play YouTube videos. Google recently unveiled a desktop search program especially for Mac users. And Google tools increasingly appear to be a key part of the secret sauce behind Apple's signature new gadget, the iPhone, set for release in June.

Both brands are beloved by legions of fans, and with Google CEO Eric Schmidt embedded on Apple's board of directors, the companies have gotten wise to the benefits of synergistic coupling. Call it the power of Gapple.

The iPhone's Web widgets and browsing software will enable access to a wide range of Google applications, with built-in tools for Google Maps and searches. A number of the portal's other mobile applications, such as Google News, will also work on the iPhone, benefiting from its touch-friendly browser. And Google's newest mobile tool, an on-the-go version of its calendar program, will take advantage of the iPhone's bright colors, though Apple will offer an alternative in the form of a built-in version of its own iCal software.

Sumit Agarwal, product manager for Google Mobile, says Google has been working with Apple and is moving in the direction of universal access to its suite of search and software applications on mobile devices. "Generally speaking, everything that you see on Macs, pending the technical ability of the device itself, will migrate into mobile applications," Agarwal says. That's likely to include a universal sign-on, so that you don't have to sign into each of Google's services separately.

Rather than dumping huge applications onto small devices, Google's mobile applications are streamlined and stripped down to focus on the primary ways consumers use them on the go. "With Blogger, for example, it isn't as important that I be able to leave lots of comments, as that I can capture the essence of what I'm doing at that moment and share it in real time," Agarwal says. "I may want to snap a photo of a monument and store a voice annotation."

Google may have surprises yet to come for the iPhone. The portal partnered with LG in March to offer a blogging tool, and a related widget for the iPhone would be a logical next step. Google already offers a GMail widget for Macs, and a similar program on the iPhone would complement the pre-installed Apple mail software.

What else might Google offer? Possibly a Google Reader widget. The portal recently announced that its blog-reading tool can now be accessed offline. And though the iPhone could access Reader through its browser, a widget would be particularly useful when speedy mobile Web access isn't available. And why not a YouTube iPhone widget, now that YouTube is on Apple TV?
Read the entire article here.

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